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Seminar Overview - Results Mastery
- “Double your leads and sales in 90 days” seminar delivered by Steve Mills
- Core premise: all marketing works, but not consistently — the goal is a repeatable, measurable system
- AI advocacy: most people use less than 10% of their AI tool’s capability
- Recommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.
Core Framework — Six Steps of Business Growth
- Steps 1–3: outbound and awareness
- Overcome obscurity — grow your reachable audience
- Consistent communication — build know/like/trust over time
- Reputation building — referrals, content, social proof
- Steps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime value
- Key conversion insight: going from 40% → 60% close rate = 50% business growth
- Lifetime value and referrals are as important as the initial sale
Key Marketing Principles Covered
- Niche targeting outperforms generalist positioning — specialist commands higher fees and trust
- Focus on top 3 lead generation channels; master before adding more
- Lead magnets: offer expertise upfront to attract potential clients (this seminar as example)
- Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too early
- Speed matters: follow up a lead within 2 minutes if possible
- Keep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a client
- Measure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retention
- Facebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)
Next Steps & Offers for Attendees
- Free one-to-one meeting (valued at £250) — book at results-mastery.com
- Free video marketing audit of attendee’s website (valued at $197) — email Steve with website link
- Free marketing assessment tool at results-mastery.com → Free Advice section
- Recording of this seminar sent to non-live viewers (valued at £47)
- 90-day plan outline:
- Days 1–30: define ideal client, choose top 3 channels, build lead magnet
- Days 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboard
- Days 61–90: optimise metrics, cut what isn’t working
- Platform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automation
- LinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and more
- Contact: steve@resultsmastery.com / results-mastery.com / LinkedIn
Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.
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Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.
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