What does it really take to land a traditional book deal and is it even worth the leap from self-publishing? In this episode of Kind of a Big Book Deal, host Meghan Stevenson answers a common question from listener DeShanna, an educator with three self-published books who’s eager to break into traditional publishing.
Megan breaks down the 3P Framework: Potential, Platform, and Proposal, to explain what publishers are really looking for and why many authors stumble at the platform stage. She highlights the hidden costs of building an author platform, the importance of aligning your book with your business, and why multiple book ideas can be a red flag for traditional publishing.
Listeners will gain clarity on whether pursuing a book deal is the right next step or if self-publishing (or hybrid publishing) is actually the smarter choice. If you’ve ever wondered how to balance passion, platform, and practicality in your publishing journey, this episode will give you the honest roadmap you need.
Episode Highlights:
(0:00) Intro
(1:19) DeShanna’s background and book history
(2:39) Challenges of transitioning from self to traditional
(4:08) The 3P Framework: Potential, Platform, Proposal
(5:20) Why building a platform is expensive and time-consuming
(7:26) The importance of frameworks and clarity for authors
(10:09) Why multiple book ideas can be a red flag
(12:28) Two paths forward: build a platform or stay indie
(14:47) The sales reality of self vs. traditional publishing
(16:18) Choosing the path aligned with your goals
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Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.
In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.
Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.
