In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for hyper-customization in future campaigns.
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