Rebrands are hard. And when they go wrong, they can be really wrong.
In this episode of Spiraling Up, the Hinge team takes a playful—but deeply practical—look at Crazy, Stupid Rebrands: the most common ways professional services firms sabotage their own brand transformations.
Using a game-based format inspired by classic romantic comedies, the team dissects real branding blunders—from research-free repositioning and internal power struggles to rushed launches that leave teams confused and clients unconvinced.
Listeners will learn:
This episode is equal parts entertaining and educational—and a must-listen for marketing leaders, firm partners, and executives navigating brand change.
