Description

In this solo episode, Mindy East explains why so many business owners struggle to get clients even when they’re great at what they do. She reframes the challenge from “I need more clients” to “I need more leads,” then shares how relationships, networking, LinkedIn, and speaking can help create consistent referrals.

Key topics

• Why the real challenge may be a lack of leads—not a lack of clients.
• How business owners can become the “best kept secret” in their industry.
• Why a LinkedIn profile should work like an online billboard, not an online resume.
• How a simple LinkedIn presence can build credibility and lead to new connections.
• Why putting yourself out there doesn’t mean being loud, bragging, or pitching.
• How a clear, memorable “known for statement” can replace the traditional elevator pitch.
• Why relationships, networking, and speaking can be powerful sources of referrals.
• How LinkedIn can help keep relationships active between in-person events.
• Why speaking helps potential clients and referral partners understand how you think and solve problems.

Timestamps

00:00 – The frustration behind not getting new clients
01:14 – Why business owners need more leads
02:43 – Becoming the best kept secret in your industry
04:02 – Michelle’s LinkedIn story
06:30 – What “putting yourself out there” really means
08:01 – Making your business easy to remember and refer
09:15 – The “known for statement”
11:34 – Why relationships matter in lead generation
13:54 – Networking in person and on LinkedIn
14:30 – Why networking leads can take time
16:04 – A referral that began with a networking event a year earlier
18:09 – Using LinkedIn to keep relationships alive
19:08 – Speaking as a lead generation tool
21:27 – Why lead generation supports every part of your business
22:28 – Three practical steps to take this week

Action steps

1. Write your known for statement and see if someone can repeat it clearly.
2. Choose one in-person networking event to attend in the next 30 days.
3. Block 15 minutes each week for LinkedIn activity.
4. Consider whether speaking could become part of your lead generation strategy.

Join Networking School & Become Known In Your Industry: https://limerockconsulting.co/networking-school

Company Website: www.limerockconsulting.co
Speaking Website: www.mindyeast.com