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In this episode we interview Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, a go-to-market growth firm. She shares two decades of experience helping brands shift from shallow lead gen to trust-building content that actually wins deals.
What you'll learn in this episode:
- Why prospects no longer trust forms, blast emails, and banner ads—and what that distrust reveals about your funnel.
- The three traits of truly quality content: detailed, data-backed, and unmistakably authentic to your brand.
- How to create content your competitors can’t copy by leaning into unique perspectives and real expertise.
- Why over-gating content damages trust and how ungated authority pieces still generate high-intent leads.
- Where AI can support your workflow (and why Sarah believes it can’t produce real quality on its own).
- Why most “top-of-funnel” content underperforms and how to refocus efforts on mid and lower funnel material.
- Practical metrics to track content performance when you move beyond form fills: time on page, referrals, sharing, and event-driven engagement.
- How to turn internal experts into visible creators without overwhelming them or diluting your core message.
