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In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform.
What you'll learn in this episode:
- How to turn feature lists into outcome statements customers remember.
- A simple rule to eliminate fluffy copy your competitors could reuse.
- Ways to cut website word count while sharpening your message.
- How to mine Slack communities for real buyer questions at scale.
- Questions that reveal evaluation criteria buyers actually use.
- A practical path to align teams around one clear narrative.
- How to build a multi-step AI content workflow with n8n, Zapier, or Make.
- Why long guardrail prompts beat one-shot prompting for consistency.
- A drafting loop that posts straight to Webflow for faster publishing.
