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In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments.
What you'll learn in this episode:
- How to set goals that name the persona and shape the asset, the CTA, and the follow-up.
- Practical ways to segment by function and seniority so engineers and executives each get what they need.
- A simple framework to choose formats when sample sizes are small vs. broad.
- How marketing ops equips sales: enablement pages, sequences, and working sessions that create consistent outreach.
- A two-tier KPI model: meetings first, opportunities second—plus the ROI math behind channel activation.
- When to gate, when to leave open, and how to test instead of debate.
- How to capture content consumption in handoffs so reps see the journey, not just the form fill.
