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In this episode we interview Amanda Lucidi.
She brings a journalist’s clarity to content systems that grow without burning teams out.
What you'll learn in this episode:
- How to anchor strategy to clear goals, not vibes.
- How to map approvals, owners, and handoffs so the work flows, not stalls.
- How to pick starting channels by audience reality, not wishful thinking.
- How to size the data you need before you scale output.
- How to translate analytics into creative briefs that makers actually use.
- When to keep it manual, when to add software, and why tools amplify a working process, not replace it.
