In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.
What you'll learn in this episode:
- The transformative shift in marketing strategy from traditional to value-driven approaches.
- How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
- The impact of ungating content and focusing on providing real value.
- Practical strategies for content marketing that enhances brand trust and engagement.
Text us what you think about this episode!
