In this episode, we interview Chris Wilson, a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales.
What you'll learn in this episode:
- Deep Dive into Content Strategy: Understand the critical role of content in enhancing partner and client relationships, especially how personalized content can transform marketing effectiveness.
- Leveraging Partnerships: Insights into Chris's approach to building and nurturing productive partner ecosystems, emphasizing joint sales and marketing motions.
- Practical Application of the "Five Whys": Learn about the "Five Whys" methodology that Chris uses as a mantra to foster deep thinking and problem resolution within teams.
- Impact of Content Across Channels: Explore how strategic content—from social media to white papers—can drive engagement and growth with both partners and clients.
- Building Trust Through Content: Discover how tailored content can help maintain trust and loyalty among consumers, crucial in the volatile financial services market.
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