In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.
What you'll learn in this episode:
- How to transform traditional B2B content into fun, engaging storytelling
- The secret behind turning a boring ebook into an award-winning murder mystery
- Why snackable content beats long-form in today’s market
- Creative ways to make your content more timely and relevant—even in "boring" industries
- Which distribution channels matter now (hint: it's not always your website)
- Why B2B marketers should rethink blog-first strategies
- The
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