In this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth.
What you'll learn in this episode:
- Why content marketers have a unique path to leadership
- How to align content with business objectives for real impact
- The key metrics that matter—beyond likes and shares
- How to use ad equivalency to prove content’s ROI
- The power of proactive reporting to justify your content strategy
- Why content isn’t just for marketing—it’s a business-wide asset
If you want to move beyond vanity metrics and show real value, this episode is for you.
Text us what you think about this episode!
