In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud.
What you'll learn in this episode:
- How to pick channels based on who you want to reach
- Why “share of voice” changes your media strategy
- How to think about competitors before you spend a dollar
- What to measure at the top vs bottom of the funnel
- How to use pre post studies and A B test markets
- When it makes sense to lean on agencies and third party mix modeling
Text us what you think about this episode!
