In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.
What you'll learn in this episode:
- Why AI is an amplifier, not a replacement, for content creators
- How Jill’s team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing efforts
- The importance of structured prompting and creative briefs for quality AI-generated content
- Ways to blend human insight with AI speed to retain brand authenticity
- How Jill creates a culture of experimentation and AI literacy across a remote team
- Tactical strategies for budgeting and integrating new tools without disrupting the core
- When not to trust AI—and how to spot the red flags
- What it really means to align AI tools with business objectives, not hype
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