In this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.
What you'll learn in this episode:
- How “Connor the Content Octopus” became a powerful visual metaphor for content strategy
- Why every piece of content should serve a singular business goal
- How to align blog posts, social media, and email to drive leads back to your website
- The role of content in demand generation and the buyer’s journey
- Why AI amplifies rather than replaces the marketer's creativity
- How to unify marketing, sales, and other departments through data-backed content insights
- Tactical steps to build an evergreen content core based on audience pain points
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