In this episode we interview Paramita Bhattacharya, a full stack marketing leader with 25 years in technology, spanning Fortune 500 giants and high growth startups across brand, product marketing, demand generation, and go to market.
What you'll learn in this episode:
- Why AI has shifted content discovery from search rankings to credibility and citations across analysts, PR, and trusted channels.
- How to use AI for first drafts while keeping humans in charge of storytelling, accuracy, and brand nuance.
- Practical ways to expand your content mix with tutorials, product overviews, customer references, and proprietary data that LLMs cannot easily copy.
- How to think about authority at the level of ideas and expertise, not just domain rating or page count.
- Why distinct points of view from leaders across finance, product, and technology cut through generic AI generated noise.
- How the rise of AI powered summaries changes what you publish, what you prioritize, and how you package insight.
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