In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.
What you'll learn in this episode:
- The resurgence of branding in the marketing landscape
- Differences between performance marketing and brand-focused strategies
- Tactical approaches to understanding the consumer journey
- Effective ways to communicate change within an organization
- Methods for empathizing with consumers even if you're not one of them
Text us what you think about this episode!
