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In this episode we interview Kim Kanary.
What you'll learn in this episode:
- How to reframe content from cost center to growth engine by tying it to pipeline influence, deal velocity, and win rate.
- A simple measurement start: pick two or three outcome metrics that your execs care about, then build up.
- When to use media mix modeling versus multi touch attribution, and why using both sharpens decisions.
- Why digitally native creative can outperform repurposed TV spots, including a real example with lift in revenue and response.
- How to arm sales with on brand templates and sequences mapped to the buyer journey, so deals close faster.
- How to communicate results across teams with clear dashboards, plain language, and honest lessons from what did not work.
