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In this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada.
What you'll learn in this episode:
- How to productize your content using AI tools like Replit and v0
- Why templates and interactive tools outperform traditional blog posts in the age of AI search
- The strategy behind building free micro-SaaS tools to increase inbound leads
- How Evan’s team turned non-indexable content into a defensible SEO moat
- A tactical breakdown of embedding tools directly into CMS pages without developers
- Why "content so good it could be sold" should be your new benchmark
- Real-world examples of how free tools lead to long-term customer conversions
