Welcome back to another episode of Content Amplified. In this episode, we interview Morgan Flores, the Director of Performance Marketing at Clutch, a leading B2B service provider marketplace.
What you'll learn in this episode:
Expert Insights on Platform-Specific Algorithms: Discover how to adapt your marketing strategies to the constantly evolving algorithms of platforms like Google, LinkedIn, and other social networks.
Tactical Approaches to Performance Marketing: Gain valuable knowledge on how to effectively manage SEO, content, and paid marketing under the guidance of an experienced director from Clutch.
Diverse Marketing Experience: Learn from Morgan's extensive background in marketing, covering a wide range of sectors from nonprofit to SaaS, and how these experiences have shaped her current role.
Staying Updated in a Dynamic Field: Get tips on keeping up with the latest trends in performance marketing, including following industry experts and engaging with communities on platforms like Twitter.
Effective Content Analysis and Adaptation: Understand the importance of regular content analysis and how to adapt your marketing content to match the changing needs of various platforms.
Utilizing Tools for Enhanced Marketing Performance: Discover how tools like heat mapping and copy testing platforms can significantly improve the effectiveness of your marketing strategies.
