Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies.
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About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership.
