In this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership.
What you'll learn in this episode:
- The principles of "outside in thinking" and why it’s essential for content marketing.
- How to craft content that resonates by focusing on market needs over internal messaging.
- Techniques for discovering trends and stories that captivate your audience.
- Best practices for collecting and leveraging customer stories to enhance authenticity.
- Ways to foster collaboration and idea exchange through customer advisory boards.
Join us as we explore Matt's unique methodology and his insights into building impactful, customer-centric content strategies!
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