In this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.
What you’ll learn in this episode:
- How Kharlo discovered credibility was the true gateway to customer trust
- The critical role of content in pre-sales, business development, and closing deals
- Why startups must rethink their leadership page before their services page
- The tiered event strategy that determines whether a networking spend is $2K or $200K
- How to balance quantitative metrics with real-world sales insights
- Kharlo’s approach to building follow-up tools that actually convert
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