Why do we buy what we buy—often without realizing why?
In The Psychology of Marketing, we pull back the curtain on the subtle forces shaping your decisions every day. From colors, sounds, and scents to pricing tricks, cognitive biases, and emotional triggers, this episode explores how marketing is less about persuasion and more about psychology.
We’ll break down how the brain really makes choices, why “$9.99” works, how brands sell identity—not just products—and where influence crosses the line into manipulation. Most importantly, you’ll learn how to spot these tactics in the wild and slow the process down before your wallet reacts.
Because the most powerful marketing doesn’t feel like marketing at all—and once you understand it, you start seeing it everywhere.
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Thank You for listening and Stay curious,
Kat & William
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