Description

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In this episode of The Dr. Des Show, Dr. Desiree “Dr. Des” Strickland breaks down one of the most misunderstood—and anxiety-producing—topics for new and aspiring public health consultants: the Request for Proposals (RFP). Using clear, accessible language and practical examples, Dr. Des explains what an RFP actually is, how it differs from an RFQ, and why understanding that difference matters before you ever decide to apply.

Rather than treating RFPs as paperwork hurdles, this episode reframes them as strategic decision-making tools. Dr. Des walks listeners through how to read an RFP with intention—evaluating fit, capacity, and opportunity—so consultants can make confident, informed choices instead of chasing every available contract.

Using a real public health RFP from the Connecticut Health Foundation as a case study, Dr. Des unpacks each major section, including the scope of services, timeline, budget, proposal requirements, and submission details. She highlights what experienced funders are really asking for, where applicants often misstep, and why strong proposals are built on demonstrated expertise—not potential. By the end of the episode, listeners walk away with a practical framework for evaluating RFPs, positioning their value clearly, and avoiding common mistakes that cost otherwise qualified consultants the opportunity.

5 Key Takeaways

1. An RFP functions like a job description for consultants, outlining a defined problem and expected outcomes while relying on your expertise to shape the solution.
2. RFPs and RFQs are not interchangeable: RFPs focus on strategy and approach, while RFQs prioritize pricing for already-defined work.
3. The scope of services is the most critical section of any RFP and should be reviewed first to assess true fit based on experience and expertise.
4. Timelines and budgets are decision tools, not just details—they determine feasibility, pricing, and whether collaboration or subcontracting is needed.
5. Strictly following proposal instructions (format, page limits, deadlines) is non-negotiable and often determines whether a proposal is reviewed or rejected.

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