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How do you help someone change when they don’t believe they need to?

In this episode of Brick House, Jason breaks down the connection between the Stages of Change model and the Epiphany Bridge framework — showing how recovery professionals, peer supports, and anyone trying to influence change can communicate in a way that actually lands.

Jason explains why advice often creates resistance, why stories create recognition, and how the right story at the right time can help someone discover their own reason to change.

Using examples from working with incarcerated individuals, people in early recovery, and families impacted by addiction, Jason walks through:

• Why people don’t change because we tell them they should
• How to identify someone’s false beliefs and barriers to change
• Why understanding someone’s stage of change changes the way you communicate
• How to use stories to create personal epiphanies
• The difference between motivating someone and helping them discover motivation
• Why strategic storytelling is more powerful than simply “winging it”

Change is not linear. Recovery is not a straight path. The better we understand the journey, the better we can walk alongside people through it.

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