strategies for following up on sales leads, particularly in the chiropractic industry. The author advocates for a multi-touch approach, suggesting multiple contact attempts via text, email, and voicemail, but cautions against overwhelming potential clients. A key strategy involves scheduling a follow-up appointment proactively, which encourages a response and helps qualify leads. The author ultimately promotes their own service, ChiroSales Engine, as a solution for automating and optimizing lead follow-up. The overall tone is informal and anecdotal, using examples to illustrate effective techniques.
