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In this episode, I sit down with Dr. Josiah FitzSimmons, founder of Lucro, to discuss how chiropractors can transform their practices by understanding and utilizing their financial data. Dr. FitzSimmons shares his journey of growing a $7M practice in just a few years and how analyzing key metrics, like the percentage of schedule filled, became his secret to success.

We dive into:

• Why most practices operate at only 20% capacity—and how to unlock 5x revenue potential without adding more space or staff.
• The importance of knowing your numbers and, more critically, knowing what to do with them.
• Common mistakes chiropractors make, like focusing too much on cutting expenses instead of maximizing revenue.
• How Lucro bridges the gap by offering weekly bookkeeping and actionable monthly reports to help practices grow smarter and faster.

Dr. Josiah also explains why understanding metrics like schedule capacity is the #1 game-changer for chiropractors—and why it’s time to stop "fixating on stupid" things like haircut tax write-offs and start focusing on total profit.

If you’re ready to scale your practice and fix your finances, this episode is a must-listen.

Links & Resources:

• Connect with Dr. Josiah FitzSimmons and Lucro
• Access the Lucro Vault for tools, eBooks, and resources.