Description

In episode 40 of The Adaptive Mindset, Brett Gallant interviews the publishing expert Ally Machate, founder of The Writer’s Ally, about how business owners can use books to grow their brand. Ally shares tips from her time at Simon & Schuster and explains how to avoid common mistakes when turning ideas into impactful books.

Tune in for valuable, no-fluff truths about the publishing world and what it takes to make your book a success.

TIMESTAMPS

[00:02:06] Passion for publishing and books.

[00:05:05] Marketing a book effectively.

[00:09:51] Legacy books and marketing challenges.

[00:12:11] Memoir and business book combination.

[00:16:47] Audience-focused writing mindset.

[00:19:31] Book marketing pitfalls for coaches.

[00:24:46] Book goals beyond sales.

[00:30:48] AI as a writing tool.

[00:34:06] Book expectations and accomplishments.

[00:36:24] Impactful books in life.

[00:40:13] Writing the right book.

QUOTES

• "A book absolutely can open tons of doors and be a really powerful tool to leverage in growing your business, but it has to be the right book." -Ally Machete
•  "Mindset is one of those, I guess you call it a soft skill, but it's so essential. It's maybe the most important thing to really have a successful business." -Ally Machete
•  "It's not just about writing a book, it's about writing the right book, the ones that serve your business and your readers." -Brett Gallant

SOCIAL MEDIA LINKS

Brett Gallant

Instagram: https://www.instagram.com/brett_gallant/

Facebook: https://www.facebook.com/brett.gallant.9

LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/

Ally Machate

Instagram: https://www.instagram.com/allymachate/ 

LinkedIn: https://www.linkedin.com/in/allysonemachate/ 

Facebook: https://www.facebook.com/allysonemachate/ 

WEBSITE

Adaptive Office Solutions: https://www.adaptiveoffice.ca/

Ally Machate: https://www.allymachate.com/ 

The Writer’s Ally: https://thewritersally.com/