Hey everyone, and welcome back to The Nouveau Podcast! In today's digital world, it's easy to get swept away by the latest social media trends. But what about the power of good old email marketing? Is it still relevant? Absolutely!
In this episode, we're diving into why email remains a crucial tool in your marketing arsenal. You might be thinking, "Email? Isn't that outdated?" Think again! In 2020, over 306 billion business and consumer emails were sent and received daily, and that number is projected to surpass 376 billion by 2025. Email is far from dead—it's thriving!
Here's why you should prioritize email marketing:
- Direct Connection: Email offers a direct line to your audience. Unlike social media algorithms that can limit your reach, you own your email list.
- Engagement Powerhouse: Consumers prefer email! 60% of consumers prefer brands to contact them via email, 51% say it's the best way for brands to communicate, and 59% say marketing emails influence their purchase decisions.
- Conversion Driver: Over 50% of consumers purchase from an email at least once a month.
- Mobile-Friendly Must: 55% of emails are opened on mobile devices, and 50% of people will delete emails not optimized for mobile.
- Daily Habit: 99% of consumers check their emails daily, and the average open rate is strong at 42%.
We'll explore how to effectively utilize email marketing, including:
- Crafting Compelling Subject Lines: Learn to write subject lines that grab attention using emojis, promotions, curiosity, humor, and more. Personalization is key!
- Finding Your Voice: Use a consistent tone that resonates with your audience, just like you would in person or on social media.
- Growing Your Audience: Discover how to use email to share your "why," your unique value, and your brand's story.
- Content Strategies: Repurpose blog content, announce promotions, share updates, and send reminders via email.
- Lead Generation: Leverage tools like Meta Lead Ads to capture emails and grow your list. Don't forget your website and link in bio!
We'll also cover the importance of:
- Segmentation: Personalize your messaging by segmenting your list (e.g., by engagement, location, purchase history). 72% of shoppers engage with personalized email messaging, and 52.9% of marketers say segmented emails have better open rates.
- Automation: Set up automated emails like abandoned cart reminders, thank you em
Connect with Meredith:
I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.
My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.
I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.
