At McLaren’s biggest fan activation yet, we caught up with Chief Marketing Officer Lou McEwen to talk all things brand, fandom, and the future of Formula 1.
From building McLaren’s identity beyond the racetrack to creating experiences that resonate with fans around the world, Lou shares the thinking behind papaya - and why bringing people closer to the team is the ultimate goal. Recorded ahead of the 2025 British Grand Prix, this one’s for the marketing minds and McLaren girlies alike 💅🏁
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