In this episode of Motherhood Unveiled, host Ashley interviews Gio Aiello, mom of two and founder of Mindful Mommy Doula Services. This conversation explores the often-overlooked connection between motherhood and entrepreneurship. Gio shares how each season of motherhood brought with it a reimagining of her business, as she “birthed” new versions of her work alongside each child. Through these transitions, she learned to build a business that reflected her values, honoured her capacity, and supported a life rooted in alignment. We discuss how tending to her own wellbeing became essential to this evolution, highlighting self-care as a key pillar for sustaining capacity, alignment, and long-term growth in both her business and her life as a mother.
Meet Gio
Giovanna Aiello is the Founder and CEO of Mindful Mommy Doula Services, Toronto’s leading doula matchmaking agency. Known as The Doula Matchmaker, Giovanna empowers parents with confidence, doulas with opportunity, and the community with events that celebrate and elevate the work of caregivers. Gio's motherhood and entrepreneurship stories are closely intertwined. Becoming a mom led her back to a lifelong dream of becoming a doula, and that journey eventually grew into creating her agency so she could support as many women as possible.
Timestamps
Introducing Gio Aiello (00:01:13)
Gio’s Self-Introduction & Motherhood Identity (00:02:33)
Transformation and Growth in Motherhood (00:03:31)
Defining the Moment of Becoming a Mom (00:04:48)
Gio’s Early Fascination with Motherhood (00:06:44)
Birth Story and Becoming a Doula (00:07:49)
Career Shift: From Mortgage Company to Doula (00:11:19)
The Power of Tuning Inward (00:13:39)
Meditation and Self-Discovery (00:16:12)
Daily Meditation and Personal Growth (00:21:36)
Early Motherhood: Faking It and Asking for Help (00:25:28)
Letting Go of Control and Sharing Parenting (00:30:05)
Turning Point: The Importance of Shared Responsibility (00:32:05)
Balancing Doula Work and Motherhood (00:35:57)
Pandemic Pivot: Birth of the Doula Agency (00:38:08)
Building the Agency: Transferable Skills (00:46:42)
Second Child: A Different Birth and Bonding Experience (00:49:09)
Evolving Motherhood Identity (00:56:20)
The Importance of Self-Care (01:03:14)
Closing Reflections and Doula Services (01:06:04)
Links & Mentions
Connect with Ashley on IG (@ashleybcoach) or LinkedIn
www.ashleybeatty.ca
Cover Art: Abigail Murphy Photography
