Ash has been a disciple of the Machinery Industry over the last 3 decades. He is a curious observer and has witnessed the many changes that have come to the industry over the years.
In this podcast, we cover the industry dynamics of what happens when there are fewer new buyers in the market and do a bit of scenario-playing about what might happen to the used market going forward.
We talk about whether the Chinese are on the way with their offering, and we hear that the successful Liujong brand appears to be entering the market with a medium-to-high-horsepower Tractor offer.
We covered off on how the corporates now dominate the Dealership space and the positves an negatives of that. Ash says that the modern-day Machinery salesperson needs to emulate what the Livestock Agents do and bring that approach to the market. That was a very interesting take and one that other industry people might want to hear about.
We nominated 3 Machinery industry legends and asked Ash to comment on their strengths and what has made them successful over the long term. Those 3 were John Richards, the Founder of Goldacres; Dennis O'Connor, former owner of O'Connor's Case IH; and John Nicoletti, who had several John Deere Dealerships in WA.
If you are looking for a bit of guidance on where the Machinery industry is heading, make sure you tune into this one. I hope you enjoy. End of message.
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