Get a first look at our conversation with Julia Kamoda from Hasbro! Preview how promotional licensing drives billions in sales through McDonald's Monopoly, world record Twister games, and unexpected partnerships like Peppa Pig pregnancy announcements.
In this preview:
✓ Why promotions is different to traditional licensing
✓ The 28 billion impression campaign
✓ Managing 1900 brands globally
Full episode reveals: Complete strategies, white space opportunities, and how to pitch Hasbro!
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⏰ Full episode: 09/29/2025
🎙 Born to License – Hosted by David Born
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