Preview Michelle Ahern's incredible story of managing The Wiggles at their absolute peak! From a newspaper ad to Madison Square Garden sellouts, discover what it's really like when EVERYONE wants your brand.
In this preview:
✓ The "Call Mike" story that started it all
✓ Why they rejected every sugar deal
✓ Fan mail you won't believe
Full episode reveals: Theme park negotiations, one-person approval marathons, and how to pitch today's hottest brands!
🔔 Subscribe for the full conversation
⏰ Full episode: 10/06/2025
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: hello@borntolicense.com
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!