In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands.
Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth.
You’ll learn:
- Why nostalgic brands are dominating today’s licensing landscape
- How Care Bears balances classic heritage with modern reinvention
- The strategy behind collaborations with Barbie, Hello Kitty, Roblox, and more
- How global markets like Asia are reshaping the brand
- What licensors look for when evaluating new partnerships
- The importance of local agents and cultural adaptation
- A sneak peek into the brand’s 45th anniversary and future experiences
If you want a masterclass in brand longevity, cultural relevance, and global licensing, this episode is essential listening.
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