Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them.
Join me at the kitchen table as I walk through a late-night conversation that turned into a full-blown breakdown of what not to do in licensing. From mismatched IP to unrealistic timelines and hidden costs, this episode is packed with hard-earned lessons every brand should hear.
We’ll cover:
• Why licensing is a partnership - not just a logo placement
• The danger of choosing IP based on fame instead of fit
• How poor planning can derail your product launch
• The financial traps that turn licensing deals into losses
If you’re thinking about licensing—or already deep in it - this episode could save you from an expensive mistake.
🎧 Listen now on your favorite podcast platform—and make sure your next licensing deal is built for success.
🎙 Born to License – Hosted by David Born
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