Description

The fan who became the voice of anime collaborations speaks out.

Meet Caleb, the "Collab King" whose content on licensing and IP collaborations reaches millions. From predicting which anime partnerships will explode to calling out lazy logo slapping, he reveals what fans REALLY think about your licensing deals.

In this episode, discover:

• Why limited editions matter more than brands think
• The red flags that kill collaborations before launch
• How secondary markets actually help your brand
• Why Fantastic Four's licensing was genius (and sustainable)
• The $10 Old Navy shirt that beats $50 collabs
• How to get brands to send you products before launch
• Why overproduction is the new "Beanie Baby" killer

From getting leaked warehouse photos to opening a collectibles store, Caleb shares the fan perspective every licensing professional needs to hear.

🎯 Follow Caleb: @CalebXSwag

🎙 Born to License – Hosted by David Born

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