Description

What will licensing look like in 2035? Sharon Weisman has the answers.

As US CEO of Portman Street and former executive at License Global and Licensing International, Sharon reveals how AI, dynamic royalty structures, and responsive IP ecosystems will revolutionize our industry. From virtual influencers making $2.6M monthly to AI clones that could teach licensing, this conversation explores the dramatic shifts ahead.

In this episode, discover:

• Why fixed royalties will become dynamic and performance-based
• How virtual influencers are making millions (but won't last)
• The truth about NFTs and secondary market royalties
• Why "ugly is the new cute" in licensing trends
• How AI will eliminate guesswork in product design
• The wellness and education white spaces worth billions
• Why private companies win at sustainability

From predicting anime's trajectory to explaining why Gen Alpha doesn't know what they want yet, Sharon challenges everything we think we know about licensing's future.

🔮 Connect with Sharon: LinkedIn @Sharon Weisman 

🏢 Learn more: PortmanStreet.com

🎙 Born to License – Hosted by David Born

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