When a licensing deal really works, it’s not because of star power or nostalgia alone. It’s because it feels right. In this episode of Born to License, I dive into the one ingredient that separates forgettable partnerships from truly great ones: authenticity.
Join me in a New York City boardroom as I walk a top advertising agency through iconic campaigns featuring He-Man, Buddy the Elf, and Donatello from Teenage Mutant Ninja Turtles - each one a masterclass in getting the details right. From voice casting to character behaviour to the smallest design elements, every choice matters.
We’ll cover:
• Why authenticity makes or breaks a licensing campaign
• Real-world examples of campaigns that got it right
• The hidden details that audiences instantly notice
• How to ensure licensed characters enhance your brand - not distract from it
If you’ve ever wondered what makes a licensed ad, product, or experience truly resonate, this episode reveals the answer.
🎧 Listen now on your favorite podcast platform—and remember, audiences know when it’s not real.
🎙 Born to License – Hosted by David Born
🔹 Learn More about Born to License
🔹 Follow David on LinkedIn
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #AuthenticityInAdvertising
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: hello@borntolicense.com
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: hello@borntolicense.com
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
