The idea that offering a wide range of services will make your business more appealing to potential clients is a common misconception. When in fact ... the opposite is true.
I’m not one to cause arguments, but ...
TODAY I’M GOING TO CHALLENGE SOME OF YOUR BELIEFS AROUND SPECIALISATION VS GENERALISATION.
Just think about it...
You need help with the social media for your agency. Who will you turn to for the best results?
A general do-it-all-but-the-kitchen-sink marketing business, or ...a social media specialist? 🤔
I know what I would choose!
SO LET’S TALK ABOUT WHY THE BENEFITS OF SPECIALISATION IN BUSINESS FAR OUTWAY THE DISADVANTAGES. ESPECIALLY WHEN YOU HAVE SCALABLE GROWTH ON YOUR WISH LIST
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Music is Te Kawa o Rongo by Ngāneko Eriwata
Episode edited by LJS Creative Services #PodcastManager
Show notes & blog by Mattie Belsack from Bellbird Writing
