Growth in denim follows a pattern.
In Episode 66’s Andrew’s Take, he looks at what has actually driven expansion in the jeans business over time, and why it’s stalled.
Every real boom came from a shift in the product itself. New machinery, new yarns, new fits, new finishes. Changes that made people stop wearing what they had and buy something new.
That hasn’t happened in a while.
The industry has become more efficient, more technical, more optimized. But it’s also become more predictable. Now all we talk about is how jeans are made, not why anyone wants them.
A short look at where growth really comes from, and what’s missing now.
