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🎯 The ONE Thing You Need to Know

Asset LOCATION beats asset selection. Stop obsessing over what to invest in. Focus on WHERE you save first: 401(k) with match (instant 100% return) → IRA (tax deduction) → Taxable account.

Guest: Henry Yoshida

Founder of Rocket Dollar | Former Merrill Lynch (10 years) | Finalist at major fintech competition (judged by Shaq!) | Acquired by retired.com

💰 What is Rocket Dollar?

Platform for investing retirement funds in alternatives: real estate, private equity, crypto. Think Uber for retirement investing - it sounds crazy until it becomes normal.

🔥 Best Quotes

• "Company 401(k) match = instant 100% return. No investment beats that."
• "My parents lost everything starting a restaurant. Now I help people retire rich."
• "Consistency beats motivation. Be pretty good most of the time."
• "You're not someone who doesn't smoke. You're a non-smoker. Identity = habits."

📚 Must-Read

Atomic Habits by James Clear - Remove friction, build identity-based habits

Action Items

1. Max out 401(k) match (free money)
2. Open/fund an IRA
3. Stop researching perfect investments - just start
4. Remove friction from savings (automate it)

Connect

🌐 rocketdollar.com
 📱 @fitfinancehenry
 💼 LinkedIn: Henry Yoshida

Tags

#retirement #investing #fintech #passiveincome #wealth #moneytips #financialfreedom #realestate #crypto