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Search is changing—and your brand needs to catch up.

Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases.

In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era.

You’ll learn:

• Why over half of consumers now prefer AI tools over traditional search
• The rise of Share of Model (SOM)—a new visibility metric for brands in AI results
• What the “Cyborgs,” “AI Pioneers,” and “High-Street Heroes” of the LLM era look like
• How to teach AI models what your brand does, why it matters, and when to recommend it

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