Think With Google has a fascinating study on the mindset required to win in the AI Age.
The research highlights three key mindsets around how we are responding to AI.
Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI.
The research reviewed by language experts and business strategists, analysed 3,000 hours of analysis and 2,500 pages of interview transcripts.
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