Everyone wants to “do AI,” but few can explain why. In this episode, I explain why defining your purpose is the foundation of any successful AI strategy.
I share my own AI 'why' to build expertise, stay relevant in marketing and communications, create AI-first products, and guide you through the key questions to uncover yours. From data and workflows to culture, governance, and capability, your ‘why’ will shape every decision you make.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
