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Are you using AI… or just experimenting with it

In this episode, I break down the growing AI skills gap in comms and marketing teams and why using the tools is not the same as understanding them.

I walk you through the three critical skills every professional needs in 2026 so you can move from dabbling to real capability and stay relevant in a rapidly changing landscape.

Want to go deeper on AI? 

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🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.