“A threat to democracy” — that’s how Ireland’s Minister for Media described disinformation as the government rolled out its National Counter Disinformation Strategy in April 2025.
In this episode, I break down what this new strategy means in the context of AI, why it matters to marketers and media professionals, and how it aims to balance truth and freedom of expression.
You’ll also hear about RTÉ’s new "Clarity" initiative aimed at tackling misinformation, and why Ireland’s approach might be a roadmap for other countries grappling with similar challenges.
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