Description

In this episode of the BSPE Legal Marketing podcast, Viktoria Altman speaks with attorney Mary Liberty, founder of Illinois Estate Law, about how embracing automation, flat-fee pricing, and strategic marketing has accelerated the growth of her estate planning firm. Mary shares practical insights into creating an efficient, client-focused practice, highlighting her successful use of technology and forward-thinking strategies in a traditionally conservative field.

Podcast Takeaways:

1. Embrace Automation: Use automation to eliminate repetitive tasks, freeing up time for high-value client work.
2. Flat-Fee Pricing: Clearly defined pricing models build trust and simplify client decisions.
3. Proactive Reviews: Actively solicit reviews across multiple channels to enhance your online reputation.
4. Niche Expertise: Specialize in targeted areas like special-needs estate planning to strengthen client loyalty.
5. Strategic Marketing: Test unique marketing avenues (Google LSAs, Nextdoor) and rapidly adapt based on results.
6. Useful Content: Offer valuable, educational resources to establish credibility and nurture leads.
7. AI Readiness: Regularly update your marketing strategies to stay visible as online search habits shift toward AI.
8. Authenticity: Align your marketing tactics with your authentic brand identity for sustainable growth.
9. Experiment & Adapt: Quickly identify and abandon ineffective marketing channels to optimize your budget and time.
10. Maintain Balance: Make work-life balance a priority to ensure career longevity and personal fulfillment.

About Mary Liberty:
Mary Liberty is the innovative founder of Illinois Estate Law, specializing in estate planning, probate, and special-needs planning. Known for her creative integration of automation and technology, Mary has quickly built a thriving practice by prioritizing client relationships, transparent pricing, and modern marketing techniques.

About Viktoria Altman:
Viktoria Altman is a seasoned legal marketer, host of the BSPE Legal Marketing podcast, and expert advisor on effective marketing strategies for law firms. She empowers attorneys with insights on leveraging digital tools and innovative approaches to grow their practices sustainably.

About BSPE Legal Marketing:
BSPE Legal Marketing is a leading legal marketing consultancy dedicated to helping law firms attract and retain high-quality clients through innovative, personalized strategies. By emphasizing authenticity and cutting-edge techniques, BSPE positions law firms to thrive in a competitive digital landscape.

Youtube: https://youtu.be/Rzm6R9vXEAA